UEFA Sponsorship Rules See Gunners’ Ground Temporarily Rebranded as “Arsenal Stadium” for Blockbuster Quarter-Final
Arsenal will welcome Real Madrid to a slightly unfamiliar setting on Tuesday night, as UEFA regulations have forced the club to temporarily rename the Emirates Stadium for their Champions League quarter-final first leg.
The Gunners’ home will officially be referred to as “Arsenal Stadium” during the blockbuster clash due to UEFA’s strict rules prohibiting commercial stadium names in European competitions. The same regulation has seen Bayern Munich’s Allianz Arena rebranded as “Munich Football Arena” for their match against Inter Milan, while Manchester City’s Etihad Stadium reverts to its original “City of Manchester Stadium” name in continental fixtures.
The administrative quirk comes ahead of what manager Mikel Arteta called the “biggest game” of his managerial career. “It’s a joy to prepare for this,” the Spaniard said, his voice brimming with anticipation. “This is where Arsenal have to be consistently – competing at the highest level against the very best.”
With Bukayo Saka returning from injury and Madrid’s star-studded attack of Mbappé, VinÃcius Jr and Rodrygo all available, the stage is set for a thrilling encounter – even if the stadium signage tells a slightly different story. As Arteta put it: “We’re very ready to deliver tomorrow.” The name above the door may have changed, but the stakes at Arsenal Stadium couldn’t be higher.
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