The Nigerian Afrobeats star explains his dramatic style change at the 2025 Grammys, embracing a fresh, military-inspired image
At the 2025 Grammy Awards in Los Angeles, Nigerian music sensation Ahmed Ololade, better known as Asake, stole the spotlight—not just with his music but with a striking new look. The artist, whose hit “MMS” featuring Wizkid earned him a nomination in the Best African Music Performance category, explained on the red carpet that his dramatic transformation was driven by a desire to reinvent himself.
Gone are the signature dreadlocks, replaced by a razor-sharp haircut and an edgy, military-inspired ensemble. Asake also unveiled new tattoos, including one on his face, which had sparked buzz on social media in the weeks leading up to the event. During a candid conversation with Billboard on the red carpet, he shared, “I just felt the urge to shake things up. I wanted to show a new side of myself and keep evolving as an artist.”
Despite missing out on an award against stiff competition—including Tems, who won with “Love Me JeJe”—Asake’s confident appearance and fresh style resonated with fans and critics alike. His transformation is not just about aesthetics; it reflects his ongoing journey of personal and artistic growth.
Expressing his gratitude for being part of the prestigious event, Asake added, “I’m honored to share the stage with my fellow African superstars. This new look is part of my evolution, and I’m excited for what the future holds.”
While the Grammy trophy eluded him, Asake’s bold reinvention has cemented his status as one of Afrobeats’ most exciting talents, proving that sometimes, change is the ultimate form of self-expression.
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