BBNaija’s Prince: I’m humbled, daunted but ready for my new challenge

I am intimidated but I am ready. I am daunted, but I am ready. It is a challenge that I fully intend to deliver bigly. I am after all Nwakaibeya of Umuebie, Ugirinna Isiala Mbano,” says BBNaija 2020 ex-housemate, Prince Nelson Enwerem, after securing an ambassadorial deal with Guinness Nigeria.

Prince said he never settled for less,“I am uncharacteristically humbled. And that’s saying something. Truth is, I have always demanded more of myself. I never settle. I set a high bar with everything I do and work hard to attain my ambitions. I have no apologies for this.”

Speaking further in a recent chat, Prince, who was evicted out of the BBNaija Lockdown house in the seventh week said the move is a big one.

“Still, this matter of brand ambassador for one of the world’s most iconic brands, a beer of distinct appeal and pleasure, a beer that speaks audacity and exceptionalism, this is a big one for me.

“I look forward to sharing my magical heritage, my extraordinary story, and my life’s walks with a new generation of Guinness lovers,” he said.

The announcement of Prince’s endorsement was made with a bold, intense, audacious, and engaging short film that sees Prince taking up the role of Guinness ‘Nwakaibeya’.

The short film, titled Nwakaibeya, showcases the rich and colourful heritage and character of the East, and takes Prince, like Guinness, to the heart of this pride of place, a place where both he and Guinness are held in the highest esteem.

Speaking to the nature of the association, Adenike Adebola, Marketing & Innovation Director, Guinness Nigeria, explained: “We are beyond excited to unveil Prince as our first ever sign-on as Guinness brand ambassador. Prince’s self-belief, passion, and his unapologetic connection to his rich and powerful heritage embody the character of Guinness.

“Prince expresses himself with confidence, lives his truth with boldness, and inspires the next generation of leaders for his intellect, clarity, and audacity.

“This association for us is as perfect an embodiment of the Guinness character as it gets.”

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