The sports giants strengthen their 25-year collaboration with a renewed focus on retail, licensing, and global distribution.
FC Barcelona and Nike have announced an extended multi-year partnership, beginning this season, that will enhance their long-standing collaboration with a focus on retail, licensing, and global distribution. Under this new agreement, Nike will continue as Barcelona’s Main Partner and Official Technical Partner, supporting all professional and amateur teams within the club. This partnership represents a strategic shift, aimed at not only strengthening brand ties but also driving significant growth in global retail and licensing.
Nike will play an integral role in FC Barcelona’s retail operations, partnering with Barça Licensing & Merchandising to optimize product creation, streamline supply chains, and expand international distribution. This approach is expected to deliver new and innovative products to fans around the world while leveraging the club’s global fanbase to further Nike’s reach in sports merchandising.
Since their first sponsorship deal in 1998, FC Barcelona and Nike have enjoyed a partnership defined by shared values of innovation, creativity, and excellence. Over the past 25 years, this collaboration has coincided with an era of outstanding achievements for Barcelona, including four Champions League titles, 12 La Liga titles, and numerous domestic and international trophies across both men’s and women’s teams. Barcelona’s women’s team has become a dominant force in women’s football, capturing nine league titles, three Champions League trophies, and nine Copas de la Reina, solidifying their role as pioneers in the sport.
Beyond football, FC Barcelona’s four other professional teams have claimed an impressive tally of 58 league titles, 25 European Cups, and 47 Copas del Rey across various sports. This renewed partnership with Nike aims to continue this legacy of success while setting new benchmarks in sports retail and fan engagement worldwide.
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