Mavin Records Boss Reveals Regrets and Near-Misses With Nigeria’s Biggest Stars
In a rare moment of reflection, legendary music producer and Mavin Records CEO Don Jazzy has revealed the superstar artists that got away – sharing his regrets about missed signings that still linger years later.
Speaking candidly, the hitmaker admitted: “I like Simi. I didn’t sign her. I wish I did.” The confession came alongside similar admissions about Teni, whom he deeply admires but never brought into the Mavin family.
Perhaps most surprising was his revelation about Davido. “I had the opportunity for Davido, obviously, but I didn’t because I kind of figured that he would be fine,” Don Jazzy explained, acknowledging the superstar’s inevitable rise regardless of label support.
Other near-misses included:
- Wizkid (already signed by Banky W’s E.M.E)
- Falz (a deal that almost materialized but fell through)
“That would have been amazing,” Don Jazzy mused about Wizkid, while praising Falz’s exceptional talent.
The music mogul ended on a philosophical note: “At the end of the day, you cannot sign everybody.” His words highlight the tough decisions behind building Nigeria’s most influential record label – and the haunting “what ifs” that even industry veterans carry.
This rare glimpse into Don Jazzy’s career crossroads comes as Mavin Records continues shaping Africa’s music landscape, proving that while some talents slipped through, his golden touch has still built an unparalleled legacy.
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