Commercial Revenue Dominates as Spanish Giants Overtake City in Global Revenue Rankings
In a dramatic shift, Real Madrid has surged ahead of Manchester City to claim the throne as the world’s highest revenue-generating football club in the 2022-2023 season, according to the latest Deloitte Football Money League report. The Spanish powerhouse raked in a staggering total revenue of 831 million euros (S$1.2 billion), marking their first time at the top since the 2017-2018 season. The shift is fueled by robust commercial revenue, which has now become the primary income stream for top-tier football teams.
Real Madrid’s ascent to the summit signifies a notable change in the football landscape, with commercial revenue taking precedence over other sources. The club’s revenue increase of 118 million euros from the previous year, reflecting a 16% growth, is attributed to stellar retail performance, increased stadium attendance, and a resurgence in sponsorship income.
While Manchester City slipped from their two-year reign at the top, they reported their highest-ever revenue for a season. Their treble-winning campaign played a pivotal role in boosting broadcast and commercial revenues, showcasing the financial benefits of on-field success.
Commercial revenue emerged as the leading income stream for football clubs, a trend not witnessed since the 2015-2016 season, excluding the pandemic-impacted 2019-2020 season. Broadcast revenue saw a modest five percent increase. Tim Bridge, the lead partner in Deloitte’s Sports Business Group, noted that the heightened demand for live sports indicates potential growth for commercial and matchday revenues.
Liverpool, which experienced a significant surge in the previous edition, moving from seventh to third place, witnessed the steepest fall this year, dropping back to seventh. The club was one of three to report a decline in revenue. Atletico Madrid and West Ham United were the other two clubs experiencing a reduction.
The Premier League’s representation in the top 20 has decreased from 11 to eight, with Leicester City, Leeds United, and Everton making way for Eintracht Frankfurt, Napoli, and Olympique Marseille. The cumulative revenue generated by Money League clubs in the 2022-2023 season reached a record-breaking 10.5 billion euros, a 14% surge from the previous year, surpassing pre-pandemic levels.
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