Legendary former manager’s ambassador role axed amid cost-cutting measures at Old Trafford.
Sir Alex Ferguson, the iconic former Manchester United manager, will step down as the club’s global ambassador at the end of the season after INEOS terminated his contract. The 82-year-old, who has served in the role since retiring in 2013, has also been barred from entering the team’s dressing room, breaking a tradition that dates back to the era of Sir Matt Busby.
INEOS, led by Sir Jim Ratcliffe, has been making significant changes to cut costs and redirect funds toward the team, and Ferguson’s departure is the most high-profile casualty so far. The club has denied that Ferguson has been directly “banned” from the dressing room but stated there is now a “collective understanding” regarding who has access to the players’ inner sanctum after matches.
Ferguson’s presence in the dressing room had been a long-standing tradition, with fellow board members like David Gill and Mike Edelson, as well as the late Sir Bobby Charlton, regularly entering after games. His role as an ambassador earned him a multi-million-pound fee, but with INEOS now overseeing football operations at United, over 250 staff members have already been made redundant.
Ferguson, who won 38 trophies during his 26 years in charge of United, has been a fixture at the club even after stepping down, often seen at Old Trafford in the directors’ box. His departure comes at a challenging time for the club, with Manchester United currently sitting 14th in the Premier League after three losses this season.
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