Afrobeats pioneer warns cultural amnesia could erode Afrobeats’ legacy if veterans keep being discarded
Nigerian music icon Terry G has issued a passionate plea for the nation to honor its musical pioneers, lamenting the culture of dismissing veteran artists as “outdated” once their peak popularity fades. The “Akpako Master,” known for his revolutionary influence on Afrobeats, contrasted Nigeria’s treatment of legends with Western nations’ enduring reverence for their music icons.
In an emotional statement, the eccentric artist criticized the damaging mindset: “I hear people say, ‘Your time don pass!’—and it sounds like brain damage.” He highlighted the stark difference in cultural attitudes, noting how global superstars like Jay-Z and Beyoncé remain celebrated for lifetime achievements, while Nigerian veterans often face disrespect.
Terry G connected this disregard to deeper cultural issues: “We believe our ancestors were evil, while Western ancestors are seen as gods.” His warning carried particular urgency as Afrobeats dominates globally—without preserving its roots, he argued, the genre risks losing its soul despite commercial success.
The “Free Madness” hitmaker, whose eccentric style paved the way for today’s alté movement, urged continuous self-reinvention but emphasized that legacy artists deserve honor. His comments resonate amid debates about Nigeria’s “what have you done lately” entertainment culture, where streaming-era stars often overshadow foundational acts.
As Afrobeats evolves, Terry G’s message strikes at a critical question: Can a genre sustain global dominance if it forgets those who built its foundation? For the pioneer who once defined Nigeria’s rebellious sound, the answer is clear—cultural memory matters.
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