Actress slams awards show’s red carpet excess, calls for return to celebrating African cinema
Nollywood star Beverly Osu has ignited a fiery social media debate after calling out the Africa Magic Viewers’ Choice Awards (AMVCA) for prioritizing outrageous fashion over film artistry. The actress-model didn’t hold back in her criticism, drawing unflattering comparisons to the prestigious Cannes Film Festival’s recent style crackdown.
“While Cannes is banning nudity and massive trains to refocus on filmmakers, AMVCA is spiraling the opposite way,” Osu tweeted to her followers. “What was once a celebration of African cinematic excellence now looks like a masquerade parade.”
The blunt assessment has divided fans and industry insiders:
🎬 Some applaud her for calling out fashion distractions
👗 Others defend red carpet glam as part of award show culture
📉 Many agree the focus has shifted from cinematic achievements
This controversy emerges as Cannes implements strict red carpet rules to spotlight cinema over couture – banning extreme cleavage, thigh-high slits, and oversized trains. Meanwhile, AMVCA’s recent editions have featured increasingly elaborate, sometimes controversial outfits that frequently dominate post-event discussions.
As the online debate rages, Osu’s comments strike at a growing tension in African award shows: Are we celebrating filmmakers or fashionistas? The conversation continues to gain momentum, with many calling for a better balance between style and substance at Africa’s premier film celebration.
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