Muyiwa Awoniyi Recalls How Broke But Determined Tems Won Him Over With Her Unusual Work Ethic
In a heartwarming revelation that underscores the power of perseverance, Muyiwa Awoniyi, manager of Grammy-winning artist Tems, has shared intimate details about the singer’s financially strained early days in the music industry.
Speaking on the Afrobeats Intelligence podcast, Awoniyi disclosed that when he first met the now-global superstar (real name Temilade Openiyi), her bank account held a meager ₦200. Despite this, her unwavering dedication and unique character convinced him to not just manage her career, but to form a company partnership with her.
“What made Tems different was her extraordinary commitment,” Awoniyi recalled. “When most artists drag their feet signing contracts, she was chasing me to complete the paperwork. That’s when I knew – this wasn’t just another artist relationship.”
The manager painted a vivid picture of their early days: Tems quietly observing podcast recordings, sharing what little she had (even ordering food for the team when she could barely afford it herself), and demonstrating a work ethic that stood out in Nigeria’s competitive music scene.
“Here was this broke artist who would still find a way to take care of others,” Awoniyi marveled. “She had no steady income, yet her generosity and focus made me realize she was special. That’s why I suggested we start a company together rather than just sign a management deal.”
The revelation offers a poignant contrast to Tems’ current status as an international award-winning artist who has collaborated with global superstars like Drake and Beyoncé. Her journey from ₦200 to Grammy gold serves as an inspiring testament to how talent, when paired with determination and the right partnership, can overcome even the most humble beginnings.
Awoniyi’s account has resonated deeply with fans, many of whom see Tems’ story as proof that Nigeria’s creative industry, despite its challenges, can still produce world-class talent through grit and genuine collaboration.
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