Nigerian music sensation and Grammy award-winning artist Burna Boy recently opened up about the inspiration behind his upcoming album ‘I Told Them’ during an interview with Apple Music’s Zane Lowe. In addition to discussing his creative process, Burna Boy paid tribute to the late rapper Sidhu and creative designer Virgil Abloh.
The interview provided an in-depth look into Burna Boy’s musical journey, his perspective on Afrobeats, his personal achievements, and his notable collaborations with artists like J. Cole and RZA of the Wu-Tang Clan. This insightful conversation took place in anticipation of Burna Boy’s seventh album release.
Speaking about what sets his new album ‘I Told Them’ apart, Burna Boy shared, “It kind of showed me exactly the way I wanted to express what I was feeling and what my unit was feeling. The spirit of my unit. This is a side that people don’t really get to see because I don’t really care for anyone to see.” He highlighted how the album captures a more relatable and accessible way of conveying his emotions and energy.
Burna Boy explained, “At the same time, showing you that’s… Not you. Showing everyone, really, that the combination of worlds is something that we haven’t really capitalized on. Because at the end of the day, once we’re all unified, everything else, the fruits of that just take care of everything.”
Further delving into the album’s title, Burna Boy discussed its significance: “They say a lot of times that prophets are not really recognizing their own home and… This one is for the part of my own home and the people in my own home who didn’t believe or doubt it, or still doubt, or any type of thing.”
He continued, “And not just them, it’s like everyone that ever heard me speak in the past or when I’d first started… I basically predicted everything that’s happening now. So this is basically that. It’s fun to tell people something is true, and they doubt it, and then they end up seeing it. There’s no greater feeling.”
Burna Boy also shared his perspective on the type of credit he values: “I’m not going to say I don’t want credit because everyone wants credit for what they do and… I want credit from places where it actually matters… That’s the type of shit I want. I want to go somewhere where it’s like they see the work and they see everything, the journey, and everything, and they’re like, ‘This is amazing. Yeah, congratulations.'”
He expressed that meaningful recognition matters most outside of his own country and among those who appreciate his journey without personal stakes.
Burna Boy’s interview with Apple Music provided fans with a deeper understanding of his creative process, influences, and the upcoming album ‘I Told Them,’ giving them an exciting glimpse into the artist’s evolving musical journey.
Watch the Interview below:
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